The majority of customers, Boomers all the way through Gen Xers, actually prefer print materials, and look forward to getting mail from businesses they care about.

Even though the number of active social media accounts continues to grow each year, print marketing materials are viewed as more trustworthy than digital ads. Not only that, but in this increasing digital world, customers enjoy the tactile experience of a physical item.

Not only do customers trust printed ad materials more, but print materials actually drive customers to your website, so all the time and money you’ve spent on your website and social media is not wasted.

Print materials like business cards, service cards describing your services, and direct mailers are the perfect addition to your marketing plan.

So, instead of worrying about fighting for attention on oversaturated social media platforms, start standing out with bold, beautiful, professionally designed print marketing materials.